United Kingdom

Target substitutes

Proven alternatives to Target and hops with a similar aroma profile. Pick by availability, price or country of origin.

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Direct substitutes

2

How to swap it in a recipe

Bitterness scales with alpha acid times weight, so for bittering additions rescale the weight by the alpha ratio — the multiplier for each substitute is given below. For late, whirlpool and dry-hop additions dose 1:1 by weight and go by aroma instead, because alpha acids do not drive those.

Target → Fuggle

last-resort match

Use 2.59× the weight for the same bitterness

alpha acids 11% → 4.25% · 0% aroma match

Loses
Citrus, Marmalade, Sage, Spicy, Pepper
Adds
Woody, Grassy, Mint, Mild

Target → Willamette

last-resort match

Use 1.96× the weight for the same bitterness

alpha acids 11% → 5.6% · 20% aroma match

Keeps
Citrus
Loses
Marmalade, Sage, Spicy, Pepper
Adds
Incense, Elderberry, Caramel, Curry, Floral

Similar aroma profiles

4

How to pick a substitute

Look for similar alpha acid content (within 2%) and overlapping aroma notes. The more shared notes, the safer the swap.